Lucid Logos
I love logos and I love creating them
Its a wonderful challenge to distill a companies brand into a single graphic, working with the magical nuances of colour, form and typography. It requires thousands of decisions and it a highly iterative process. Once I have immersed myself in a clients philosophy I find it comes from within.
Logos are only one aspect of brand and I work with clients right from the start to establish values and story. Branding is a really fun process, it helps you cristallise what you are about and gives you confidence in what you do.
Branding is not just for business, I also create visual identities for nature reserves, buildings and public places as part of placemaking.
Share